NBA on Peacock
For the NBA’s long-awaited return to NBC and debut on Peacock, my team designed four new key features to elevate the experience for every fan, from casual viewers to die-hards, including Peacock ScoreCard, Can’t Miss Highlights, Performance View, and Courtside Live. Together, they reimagine how fans watch, track, and feel the game.
Peacock ScoreCard
Peacock ScoreCard lets fans pick a themed prediction card and track live game stats in real time — bingo-style. Fans get alerts on their progress, points, and rankings against others, making it the ultimate interactive companion for NBA enthusiasts on TV and mobile.
Can’t Miss Highlights
Can’t Miss Highlights keeps fans connected to every moment, delivering near-live, vertical stories that make catching up effortless. With highlights from every game, Peacock becomes the one-stop destination for clutch plays, lead changes, and jaw-dropping action — all just a tap away.
Performance View
Peacock Performance View brings the game to life with dynamic live overlays that make it easy for casual fans to follow and avid fans to dive deeper. Real-time stats, shot charts, and off-ball insights reveal who’s hot, who’s open, and how the game is unfolding, all in the moment.
